Microsoft partner and CRM consultancy Mint Group acquires Liquid CRM

Mint Group has announced that it has acquired South African CRM consultancy Liquid CRM, a Microsoft Dynamics systems integrator. Mint and Liquid CRM have been partners for the past 15 years.

The acquisition brings together two of the leading Dynamics partners in the country and extends the firm's opportunity around Microsoft DevOps and Azure PaaS/SaaS offerings, according to Mint Group CEO Carel du Toit.

"It is critical for Mint to continuously provide its clients with a competitive edge and its employees with differentiation, and the fusion of Mint Group and Liquid CRM will further empower this objective," he stated.

By combining forces, the companies can take advantage of each other's skills and experience and quickly cement their positions as leaders Dynamics 365 partners, stated Liquid CRM director Andre Wissler.

As well as enhancing Mint Group's market share across Africa, the acquisition will enable Mint's clients to benefit from a larger and more diverse team, said Mint's COO Wilhelm van Rensburg. Among other things, this should translate into higher quality and more innovative solutions for clients.

"With a significant share of the financial services industry, Mint Group has been recognized by Microsoft as a top 1% Dynamics partner, and the addition of Liquid CRM, which comprises an impressive portfolio of clients in the financial services industry, such as Momentum and Sanlam, further strengthens this stance," said Trevor Ahier, Mint Group's chairman.