Microsoft, Nissan to Partner on New Dynamics CRM-based Dealer Management System

by Linda Rosencrance
published December 12, 2011
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Microsoft and Nissan Motor Co. Ltd. announced they are teaming up to develop a new dealer management system based on Microsoft Dynamics CRM to help the auto giant enhance its customer relationships, and increase dealer sales.

Initially, the new dealer management system will be rolled out to Nissan's dealership networks in Japan and "other strategic regions across the globe." The system is supposed to be customizable to meet the needs of the dealers and manufacturers in specific countries, according to the companies.

Microsoft hasn't specified which, if any, system integrators are involved in the project.

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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