Microsoft MVPs Reflect on Program Changes, Channel Priorities

Recall that when late rock idol Prince changed his name to the unpronounceable symbol, the exasperated press didn't try to pronounce it, had no keys on the keyboard to represent it, and just called him "The Artist Formerly Known as Prince." Prince had his reasons - to annoy Warner Brothers into releasing him from a usurious contract.

Microsoft too had its reasons when in October 2015 it revamped its MVP award program to better reflect its cloud-first/mobile-first direction; also to make MVP help more regionally accessible. So it migrated away from 36 areas of technical expertise to 10 new and broader categories encompassing 90 contribution areas.


Requires FREE Membership to View

Become a Member Joining gives you free, unlimited access to news, analysis, white papers, case studies, product brochures, and more, and it’s all FREE. You’ll also receive periodic email newsletters with the latest relevant articles and content updates.
About Dann Anthony Maurno

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).

Dann can be reached at

Read full bio...