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Microsoft Dynamics Partner Roundup: New Partner Portal for Dynamics CRM; Serenic Expands SaaS NAV Offering; AX 2012 Food and Beverage Wins

by Linda Rosencrance
Contributing Writer, MSDW

TreeHouse Interactive Announces Partner Relationship Management Offering for Microsoft Dynamics CRM

TreeHouse Interactive has launched its Reseller View PRM (partner relationship management) system for use with Microsoft Dynamics CRM.

Reseller View automates partner on-boarding and lets partner information flow seamlessly between Dynamics CRM and Reseller View. Once partners are in the system, they can register opportunities or receive leads directly from Microsoft Dynamics CRM while logged into the Reseller View portal, according to company officials.

Some of the available features in Reseller View PRM include: deal registration, lead distribution, automated training and certification, partner marketing enablement, automated contract management, MDF/co-op management, automated partner on-boarding, partner locator, advanced document management, and partner marketing automation.

"We were seeing channel organizations begin to use Microsoft Dynamics CRM in the marketplace, so it made sense to integrate," said Erich Flynn, CEO, TreeHouse Interactive, in a statement. "One of our primary goals has always been to give channel teams what they need to make their partners successful. Being first to offer a PRM solution for Microsoft Dynamics CRM is part of that philosophy. We expect to see more and more PRM integrations with Microsoft as they continue to increase market share."

Mike Stinson, vice president worldwide marketing for Motion Computing, said TreeHouse Interactive Reseller View PRM has help his company manage its critical partner relationships for nearly five years.

Stinson said because TreeHouse Interactive's Reseller View is tightly integrated with his company's CRM data, when the company wanted to change its CRM platform, it had to ensure that its partners wouldn't be negatively impacted.

"TreeHouse made this possible by supporting both platforms-making the transition to Microsoft Dynamics CRM seamless for ...

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

More about Linda Rosencrance