MarketingPilot's First Microsoft Release Online Only, Adds Dynamics CRM Integration

After its acquisition in October of 2012 by Microsoft, MarketingPilot went quiet for several months as it worked on the first phase life in the Microsoft Business Division. Now, under the Dynamics CRM umbrella, the product  team has emerged with a new release of its integrated marketing management (IMM) solution and a new integration for Dynamics CRM.

MarketingPilot 15 is an online release (the company offers both on-premise and online options). "We're leading with online," confirmed Dynamics CRM General Manager Seth Patton.  He added that the new Dynamics CRM Connector, however, will work with both Dynamics CRM 2011 on-premise and CRM Online.

According to Bob Stutz on the CRM Connection blog, version 15 and the MarketingPilot Connector are US-only for new customers but available to all existing customers worldwide.   "We expect to make MarketingPilot available in select international markets by the end of this year," he writes.

According to Ken Kornbluh of the MarketingPilot team, they have been hard at work developing the integration that will be released this month, which will enable the bi-directional integration of data for contacts, leads, opportunities, tasks, campaign data, and behavioral data like landing pages.

Outside of the integration points, MarketingPilot 15 offers a substantial range of capabilities including:

• Digital Asset Mgmt
• Project Management
• Collaboration tools
• Spend Management
• Budget Management
• Campaign Mgmt
• Marketing Database
• List Segmentation
• Behavior Analysis
• Campaign Automation
• Lead Management
• Landing Page Builder

According to MBD president Kirill Tatarinov, the decision to focus on identifying value in the CMO ...