Market forces shaping Microsoft Dynamics CRM partners' cloud ambitions

IBM made news earlier this month when the company announced a definitive agreement to purchase Silverpop, one of the last large independent vendors in the marketing automation space. The deal hasn't closed yet, so the companies remain quiet on future plans. But the move raises some interesting questions more broadly about the future of cloud-based solutions in the CRM space and how Microsoft's ISV and VAR partners will adapt to major moves by software industry giants.


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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