Location Intelligence: Know the 'where' of your Dynamics 365 data

November 9 2021

Digital transformation has fuelled an increase in petabytes of data generated every year by enterprises. Data-driven organizations analyze big data and extract critical business insights to improve business processes, sales, service, marketing, and customer engagement. However, BI tools miss tapping the potential of one of the most powerful factors: location!

Location intelligence focuses on the powerful "where" factor of analytics. Location intelligence has always helped businesses to serve customers better by providing a platform to adapt according to consumer needs and understand their lifestyles to ensure profitability.

According to a recent research report, 53% of enterprises say that location intelligence was rated as either critically important or very important to achieving their goals for 2020.

Who uses Location Intelligence?

Like any good BI tool, location intelligence connects siloed business data to empower businesses to see the bigger picture and analyze the ‘locational’ aspect of the business data. Industries collect and save location data and then use location intelligence to optimize their business strategies on market growth, customer engagement, asset tracking, site location, and risk mitigation, among others. With location intelligence, organizations can spend more time on analysis and less time on preparation.

By department: How is location intelligence is useful in organizations?

About Sam Kumar

Inogic is a leading Dynamics 365 CRM ISV since 2007 and a Gold Partner with its exclusive focus on providing innovative apps and services on Dynamics 365 CRM and Power Platform. Its flagship product Maplytics™a 5 star rated Preferred App on Microsoft AppSource, is a market-leading maps integration app for Dynamics 365 CRM and Dataverse. Inogic is renowned for its 15 Microsoft Preferred Productivity Apps on Microsoft AppSource. Be it App Integrations like MailChimp Integration, Subscription and Recurring Billing ManagementQuickBooks Integration, Auto Tax Calculator, streamlining Document Management in Dynamics 365 CRM/CE with Attach2DynamicsSharePoint Security Sync improving productivity with Click2CloneClick2ExportClick2UndoAlerts4DynamicsLead Assignment and Distribution AutomationUser Adoption Monitor or simply visual representation of data using Visualization Apps Kanban BoardMap My Relationships Inogic has always been a hub of distinct and innovative apps for Dynamics 365 CRM / Dataverse. Contributing to the community Inogic Blogs are very popular for its regular high-quality tips and tricks on all things Dynamics 365 CRM / Power Platform. To learn more about how Inogic can help you in enhancing your Dynamics 365 CRM user experience, visit https://www.inogic.com/ or contact crm@inogic.com.

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