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Location Intelligence: Know the 'where' of your Dynamics 365 data

by Sam Kumar
VP | Dynamics 365 | Power Platform, Inogic
November 09 2021

Digital transformation has fuelled an increase in petabytes of data generated every year by enterprises. Data-driven organizations analyze big data and extract critical business insights to improve business processes, sales, service, marketing, and customer engagement. However, BI tools miss tapping the potential of one of the most powerful factors: location!

Location intelligence focuses on the powerful "where" factor of analytics. Location intelligence has always helped businesses to serve customers better by providing a platform to adapt according to consumer needs and understand their lifestyles to ensure profitability.

According to a recent research report, 53% of enterprises say that location intelligence was rated as either critically important or very important to achieving their goals for 2020.

Who uses Location Intelligence?

Like any good BI tool, location intelligence connects siloed business data to empower businesses to see the bigger picture and analyze the ‘locational’ aspect of the business data. Industries collect and save location data and then use location intelligence to optimize their business strategies on market growth, customer engagement, asset tracking, site location, and risk mitigation, among others. With location intelligence, organizations can spend more time on analysis and less time on preparation.

By department: How is location intelligence is useful in organizations?

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About Sam Kumar

Inogic is one the leading Microsoft Gold ISV Partners with an exclusive focus on providing innovative apps and development services on Dynamics 365 CRM/Power Platform. Its flagship Dynamics 365 CRM maps integration app Maplytics™, a 5-star rated Preferred App on Microsoft AppSource, is changing the way locational intelligence is leveraged with features like Radius Search, Territory Management, Route Optimization, Auto-scheduling, et al.

Inogic is renowned for its 15+ Microsoft Preferred Co-sell ready Productivity Apps on Microsoft AppSource. From the latest WhatsApp Business integration with Dynamics 365 CRM, Document Management in Dynamics 365 CRM/CE with Attach2Dynamics and SharePoint Security Sync, Sales enablement using Lead Assignment and Distribution Automation, Alerts4Dynamics, and Business Process Checklist, improving productivity with Click2Clone, Click2Export, and Undo2Restore, user adoption and motivation with User Adoption Monitor and Gamifics365, popular Visualization Apps Kanban Board, Map My Relationships and Integrations like MailChimp Integration, Subscription & Recurring Billing Management, to QuickBooks ...

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