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Integrating Microsoft Dynamics ERP with Amazon: Don’t discount the technical, tactical challenges

by Dann Anthony Maurno
Assistant Editor, MSDW
February 28 2017

Greg WilliamsManufacturers and retail distributors must at least ask themselves, "Should we sell on"

Amazon is famous for making life easy for the buyer, with enormous variety and competitive pricing. It is less of a breeze for manufacturers, retailers and distributors, who duke it out - even with their own trading partners - to offer the best price; also to fulfill according to Amazon's rapid-fire shipping demands.

Microsoft Dynamics NAV, Dynamics AX and Dynamics 365 for Operations are up to the challenge, says Western Computer's Dynamics Practice Manager Greg Williams. Western Computer has integrated numerous customers to the platform. But how easy that integration is depends upon the vendor or seller relationship you choose; it can be a simple EDI integration like any other, or a more complex one using Amazon's API. And a company that is used to shipping pallet loads using Dynamics NAV can find itself hard-pressed to suddenly ship same-day one-off orders.

It's all possible, just not turnkey easy. Greg Williams walks us through the practicalities.

MSDynamicsWorld: Among your customers, what Dynamics solutions are they typically using?

Greg Williams: They're using the NAV platform or the AX or the Dynamics 365 platform.

Can you briefly summarize Western Computers' experience with putting clients on Amazon?

Greg Williams: We've worked with many traditional distribution and manufacturing customers as well as pure ecommerce retail customers. Several of them do thousands of Amazon shipments a day.

Many of our clients working with ...

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About Dann Anthony Maurno

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).