How the 'Right' Microsoft Dynamics GP and RMS Integration Can Help Retailers Improve Customer Service and Their Bottom Line

It's time for retailers (or manufacturers and wholesalers with retail channels) to take ownership of their customers' shopping experience. With stiff competition on the web and on Main St. and big box retailers with deep pockets, it almost seems impossible to keep up with advancements in technology and escalating customer demands. But it's not. New integration platforms that do more than move data from point A to point B can help retailers streamline operations by providing the tools to synchronize data and rapidly move transactions, inventory inquiries, order status and customer information between ERP, store locations, and online sales channels. 

You chose Microsoft Dynamics GP to drive your key business processes and Microsoft Dynamics Retail Management System (RMS) to automate your store operations. To take advantage of their full potential, they must be integrated, not just at the data level but at the business process level as well. Doing so will help you drive sales, reduce operating costs, improve cash flow and, most importantly, better service your customers.

The Link between Integration and Customer Satisfaction

Many think that changes in customer behavior drive technology. That may be true, but so is the inverse. Integrated technologies are also driving dramatic changes in consumer expectations. Because certain retailers advertise new and improved services to attract customers, those customers then automatically expect that same level of service from every retailer and progressively ask for more. For example, customers want to check inventory online before heading to the store. They expect retailers to remember what size shoes they purchased last time. They expect them to be able to ship the last pink smartphone cover from their Houston store to their home in Baltimore - overnight. These types of services require tight, reliable and accurate integration. And most ...