How Important is the Dynamics Business for Microsoft, Anyway?
This article is adapted from the annual WPC 2011 Business Report by Dynamics consultancy TerDege.
When it comes to actually delivering measurable business value to customers around Microsoft Dynamics and its integration with traditional products, Microsoft is doing a better and better job of realizing its own potential. The Dynamics products clearly play a crucial role in this strategy, but Dynamics turnover currently accounts for no more than around 4% of Microsoft's total sales. Microsoft views its investments in Dynamics as being long-term. Or, as Doug Burgum, former Vice President MBS once put it so aptly: "For Microsoft, ERP and CRM are marathons, not sprints."