How Important is the Dynamics Business for Microsoft, Anyway?

This article is adapted from the annual WPC 2011 Business Report by Dynamics consultancy TerDege.

When it comes to actually delivering measurable business value to customers around Microsoft Dynamics and its integration with traditional products, Microsoft is doing a better and better job of realizing its own potential. The Dynamics products clearly play a crucial role in this strategy, but Dynamics turnover currently accounts for no more than around 4% of Microsoft's total sales. Microsoft views its investments in Dynamics as being long-term. Or, as Doug Burgum, former Vice President MBS once put it so aptly: "For Microsoft, ERP and CRM are marathons, not sprints."

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About Guus Krabbenborg

Guus Krabbenborg has been active in the world of business software for more than 25 years. He has held various sales and management positions at Philips, Digital Equipment, Navision Software and DBS Business Solutions successively.

Since 2007 Guus is co-founder and partner in Partner Master Class, the Dutch PDC. In a growing number of countries in Europe and Asia Pacific this company offers training and coaching in the business areas that are part of the Dynamics Partner Academy.

Since 2012 Guus is also co-founder and partner in QBS Group. This company acts as a Value Added Distributor (aka Master VAR) in the Microsoft Dynamics channel. Today, QBS works with over 400 partners in 17 countries all over Europe. That makes QBS Group the largest partner eco-system in the Microsoft Dynamics channel worldwide. Guus carries responsibility for business training, partner coaching and inspiration.

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