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Hitachi Solutions America acquires Microsoft Dynamics CRM firm Customer Effective

by Jason Gumpert

Hitachi Solutions America has acquired the Microsoft Dynamics CRM consultancy Customer Effective, according to a new announcement from the companies.

Customer Effective CEO Scott Millwood will become the Senior Vice President of Hitachi Solutions Global CRM practice. The company's leadership and employees - they reportedly have about 90 Dynamics CRM resources - will remain in place and be integrated into Hitachi Solutions' Global CRM practice, according to the announcement.

Hitachi Solutions noted in its announcement that Customer Effective's financial sector expertise made them an attractive acquisition target based on Hitachi's belief in focusing on industries.  From the announcement:

A key value driver is Customer Effective's strong portfolio of innovative and unique Microsoft Dynamics solutions built for the financial services industry including insurance, banking and capital markets. The company's financial services solutions combine Microsoft's best of breed CRM product with proven reference models and extensive expertise in the financial services sector. Customer Effective consultants come from many of the most respected banks, insurance companies, and capital markets firms.

Financial Services is a key market for Hitachi Solutions' expansion in the United States, Canada, Southeast Asia, the United Kingdom and Japan.  The  company's  Global Center of Excellence provides the capability to rapidly transform industry-focused IP into repeatable, packaged global software solutions that provide exceptional value to customers.

"Hitachi Solutions believes that an industry-led approach is necessary for our long-term success," said Masakazu Kuji, CEO, Hitachi Solutions America. "Customer Effective brings a proven methodology for identifying industries, creating IP and developing expertise that will enable us to quickly enter new markets. We are confident that the powerful new combination ...

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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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