Hitachi Solutions America acquires Microsoft Dynamics CRM firm Customer Effective

April 1 2014

Hitachi Solutions America has acquired the Microsoft Dynamics CRM consultancy Customer Effective, according to a new announcement from the companies.

Customer Effective CEO Scott Millwood will become the Senior Vice President of Hitachi Solutions Global CRM practice. The company's leadership and employees - they reportedly have about 90 Dynamics CRM resources - will remain in place and be integrated into Hitachi Solutions' Global CRM practice, according to the announcement.

About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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