Gamification and Microsoft Dynamics CRM: For the Yankees, fun and user adoption go together

Photo: Matt Boulton

Believe or not, for most companies implementing - and deploying - Microsoft Dynamics CRM is the easy part. The hard part is getting users to, well, use it.

But recently, more organizations are to trying to increase user adoption by turning to "gamification" - building in game-like mechanisms to make business systems more fun.

"Gamification provides a strategy for measuring, rewarding, and encouraging user engagement," Gretchen Opferkew, Director of Education, PowerObjects, wrote in a recent article. "With gamification, users of the business application accumulate points, badges, levels, or other rewards for taking certain actions in the system."


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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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CRM Gamification Works!

Great Article! We are always happy to see how the very basis of our product (CRMGamified®) gets validated again and again. CRM Gamification works! It's great to see how a huge organization like the NY Yankees is applying the same principles.

Now, if you don't have the resources to develop your own gamification program fom scratch and you want to try what we believe to be the most complete Dynamics CRM gamification solution on the market, just give as a call or visit our web site at You're all invited. :)