Gamification and Microsoft Dynamics CRM: For the Yankees, fun and user adoption go together
Believe or not, for most companies implementing - and deploying - Microsoft Dynamics CRM is the easy part. The hard part is getting users to, well, use it.
But recently, more organizations are to trying to increase user adoption by turning to "gamification" - building in game-like mechanisms to make business systems more fun.
"Gamification provides a strategy for measuring, rewarding, and encouraging user engagement," Gretchen Opferkew, Director of Education, PowerObjects, wrote in a recent article. "With gamification, users of the business application accumulate points, badges, levels, or other rewards for taking certain actions in the system."