Executive Q&A: Predictive analytics now a corporate planning must-have, deFacto Global advises

If deFacto Global President and CEO Bob Bedard had the ear of the entire Dynamics channel, he would tell them to think strategically, not tactically. And, he would tell them to think like an enterprise organization.

deFacto is a US-based Microsoft-centric provider of corporate planning (CPM) products. The company claims that its core product, deFacto Planning, has replaced virtually every competing product but has never been replaced by a competing product.

deFacto is also the foundational sponsor of MSDynamicsWorld's 2017 Innovation Expo, a virtual, buyer-focused online event taking place on June 14. At the event, deFacto will debut enhancements offered in deFacto Planning 4.2.

As one of over 40 companies exhibiting and presenting sessions at the event (one-click registration for MSDW readers here, -Ed.), Bedard joined MSDynamicsWorld to tell us why a virtual expo intrigued him, and how CPM fulfills company strategies.

MSDynamicsWorld: deFacto is the foundational sponsor of the Innovation Expo. What interested you in the format?  

Bob Bedard: We believe in the concept and wanted to support the effort.

I've been involved with conferences for decades. Particularly in the last few years, we've seen a shift in the focus of conferences onto the users, with less attention paid on the expo sponsors or partner side. So attendees were not necessarily evaluators or purchasers of Dynamics technologies, and as a result, we wouldn't get a lot of traction.

The Innovation Expo's focus is exclusively on attracting ...