Executive Q&A: MindsUnited on standing up a 'CRM for SMB' practice

Arjen Jansen

There is much opportunity for a services firm to capitalize on CRM investment in the SMB space, but also much inertia to overcome. Microsoft partners who serve an SMB clientele may be well versed in Dynamics ERP, Office 365, or SharePoint implementations, but not in CRM; customers eager for rich, customized CRM have neither the time nor the capital to invest in a misfire.

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About Dann Anthony Maurno

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).

Dann can be reached at dmaurno@guidepointmedia.com.

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