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Examining ROI: Realizing Indirect Benefits of Microsoft Dynamics GP

by Linda Rosencrance
Contributing Writer, MSDW
July 08 2011

Editor's note:  This article is part of an occasional series that will examine specific examples of how Microsoft Dynamics customers and partners are challenged to identify and measure the return on investment of their implementations.  If you would like to share your views on the idea of measuring ROI with Dynamics products and tell your company's or client's ROI story, please contact us for consideration.

While it might be simple for companies to determine the direct benefits of new technology like increased revenues, it's also important for businesses to consider the indirect benefits-ROI that can't be quantified easily but is still achieved.

Examples of indirect ROI include increasing employee productivity, time savings, and increased customer satisfaction-all of which ultimately have an effect on the bottom line.

"I find that my entire sales approach to the client is always based around ROI but I don't necessarily present it that way because sometimes when you talk about ROI you talk about how much the new system is going to save you," said George Mackiewicz, the owner of CAL Business Solutions, a Microsoft Gold Certified Partner focused on Microsoft Dynamics GP.

"And you try to quantify it and say it's going to save here, it's going to save there. A lot of it is trying to look at scenarios and measure those scenarios," he said. "It does get very complicated ... I find that every approach I make with a prospect is to find the right group of products and not oversell. To me ROI is buried into my process of only going and selling or trying to sell the [right products]."

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.