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Emailvision, Microsoft Announce Integration of Campaign Commander Enterprise Edition with Dynamics CRM

by Linda Rosencrance
Contributing Writer, MSDW

Emailvision, a provider of cloud-based online relationship marketing software, and Microsoft have announced the integration of Emailvision's Campaign Commander Enterprise Edition with Microsoft Dynamics CRM.

This integration lets Microsoft Dynamics CRM users access their customer data and develop, execute and manage their digital campaigns through one interface, company officials said.

Additionally, the integration will help users better understand their customers' preferences as well as determine the success of their marketing campaigns. Armed with this information, marketers can consistently improve their marketing messages, develop new sources of revenue and add new customers, officials said.

Emailvision released the new version of Campaign Commander Enterprise Edition in early May. The new release introduces fully integrated multivariate testing for email; so marketing teams can test multiple versions of an email campaign and rapidly roll out the ones that perform best, officials said.

"Today's organizations choose to use Microsoft Dynamics because it is an effective, easy-to-use business management tool," said Jacques Prothons, Emailvision's Vice President of ISVs, Partnerships and Strategic Alliances, in a statement. "This integration is a key element in our partnership with Microsoft and we are delighted to be able to extend our solution to Microsoft Dynamics' users, and be able to offer our customers a product with such proven added value."

Hayley Bass, UK Product Manager for Microsoft Dynamics said the integration of Emailvision and Dynamics CRM will offer enterprises a new way to execute and manage intuitive email campaigns, improve customer engagement and drive real results.

Emailvision's integration joins the growing list of enterprise-grade solutions for email, mobile, and social marketing automation that have chosen to integrate with Dynamics CRM.  At ...

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.