Did You Know the CRM in Dynamics 365 Business Central Can Simplify Accounts Receivable Follow-up?

Did you know there is CRM functionality in Dynamics 365 Business Central?

It is called Relationship Management.

Business Central’s Relationship Management standard functionality includes Contact Management, Contact Segmentation, Profile Questionnaires, Opportunity Management, Task Management, Campaign Management, Marketing Segments, Outlook Insights, and Interaction Tracking.

With all this functionality, I am surprised more companies have not taken advantage of it.  But today, we are only going to look at how two elements, Interaction Tracking and Marketing Segments, can assist the Accounts Receivables collection efforts.

Many companies using Business Central simply to focus on the customers that owe them money.

Here we see a Customer Card with a Balance of $53,833.52 and a Balance Due of $51,793.67.  The Balance represents the total of all outstanding invoices, and the Balance Due represents the total of all past due invoices.

Many companies record a Comment on the Customer Card when they make collection calls to the Customer.

To do that, they click on the Customer button and the Comments option.

The problem with making collection comments on the Customer Card is other users, most notably the sales staff, also make comments on the Customer Card. 

Below is a sample of what I see on the Customer Comments.  Buried between Sales comments is the Collection comment.

Not only can other users add comments to the Customer Card, but if ...