Deployment methodologies, Part 4: Why Microsoft Dynamics partners go vertical

Following is the conclusion of a four-part exploration of deployment methodologies used by Microsoft Dynamics partners. Part 1 explores the promise of proprietary methodologies, Part 2 classic and modern project management, and Part 3, signs of project success.

Not every VAR or reseller offers a methodology purposed for a specific vertical, but there's broad agreement that such an offering makes sense - with some caveats.

"I have been doing this work for a long time and what you find is that every business sees itself as unique, but they are not," says Bob Caruso, principal, business consulting, at Tribridge, a DXC Technology Company. "Business is business." Every business in every industry provides a product or service, and faces the same bottom-line realities, he explains.

On the other hand, he notes that every industry believes it is unique and in some cases, they really are. "That's why you need a commonality of language when you enter an industry market," he says. "Whether it's pharmaceuticals or healthcare providers or a distribution business, you want to be able to put the methodology and the issues you are discussing in language they can understand. When you are helping a client to achieve a goal, it is nice to know what they do and coming to that business preloaded and ready is very important."

Tribridge has developed multiple, verticalized pieces of IP. That includes "a strong market ...