Data integration remains in focus, but key success factors need more attention

June 6 2013

The recent acquisition of ExactTarget by Salesforce has many potential implications for the CRM software marketplace. For ISVs, the deal is further evidence of the consolidation of business system providers and suggests, among other things, the need to increase the relevance of their apps through easy, effective

About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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