Cole Systems Looks to Add a Spark of Gamification to Microsoft Dynamics CRM 2011
Cole Systems has recently launched Spark, an employee incentive solution that uses gamification principals to change the way employers distribute internal rewards.
An add-on to Microsoft Dynamics CRM 2011, Spark lets users earn badges, accumulate points, and be rewarded based on what they've earned. Users in sales, marketing, and customer service can receive badges for positive results.
Gamification is still an emerging idea in the Dynamics CRM realm, with just a few firms already exploring the possibilities of adding the best parts of game theory to CRM while avoiding the pitfalls that result from a more crude reward systems.