Cole Systems Looks to Add a Spark of Gamification to Microsoft Dynamics CRM 2011

by Linda Rosencrance
published September 25, 2012

Cole Systems has recently launched Spark, an employee incentive solution that uses gamification principals to change the way employers distribute internal rewards.

An add-on to Microsoft Dynamics CRM 2011, Spark lets users earn badges, accumulate points, and be rewarded based on what they've earned. Users in sales, marketing, and customer service can receive badges for positive results.

Gamification is still an emerging idea in the Dynamics CRM realm, with just a few firms already exploring the possibilities of adding the best parts of game theory to CRM while avoiding the pitfalls that result from a more crude reward systems. 

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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