Cole Systems Goes Social with Store-Centric Customer Loyalty in Microsoft Dynamics AX for Retail
Microsoft Gold Certified Partner Cole Systems has launched a new platform built for Microsoft Dynamics AX for Retail the company says will change the way retailers interact with customers.
Their new Coyal solution aims to connect a consumer's social and mobile presence with the physical store environment. When a consumer checks-in to a retail store using their mobile devices via Foursquare, the retail staff will get a pop-up on Microsoft Dynamics AX for Retail POS (point-of-sale), identifying the customer. The solution will track and store customer check-ins as well as customer data so retailers can use this information to launch customer loyalty programs that will eliminate bulky cards, key tags, etc., officials said.