ClickDimensions Launches Sales Engagement Platform

Marketing and sales software maker ClickDimensions has launched ClickDimensions Sales Engagement, a new solution designed to offer a unified approach for sales and marketing teams aimed at increasing customer loyalty and revenue.

ClickDimensions Sales Engagement is designed for the B2B SMB market with a focus on "[eradicating] the potential for customer drop-offs and miscommunication between each team as leads progress through the funnel," the company states.

ClickDimensions Sales Engagement complements the company's flagship Marketing Automation solution, according to the company, and is built on Microsoft technologies. While Marketing Automation helps marketers optimize campaigns, automate follow-ups, create lead nurturing processes, and target leads to sales, ClickDimensions Sales Engagement will help salespeople with the next best action, automating outreach to leads and redirecting leads to marketing for further nurture if they’re not ready to purchase, according to the company.

“The modern buying journey has completely transformed from what it was a mere three years ago, which means companies need to adapt how they sell – and fast,” stated Mike Dickerson, CEO of ClickDimensions. “Launching ClickDimensions Sales Engagement is our way of responding to these industry challenges, equipping our customers with critical tools to boost revenue, and unifying sales and marketing teams around a digital-first customer experience.”