ClickDimensions acquired by Volaris Group

Volaris Group announced it has acquired marketing and sales software firm ClickDimensions from private equity firm Accel-KKR.

ClickDimensions serves over 3,000 organizations globally, the company reports. It began with a marketing automation solution designed to integrate with Microsoft Dynamics CRM and Dynamics 365 Sales. In recent years the company has broadened its software portfolio beyond its Dynamics integrations into sales and marketing areas like social marketing, marketing intelligence, sales engagement, and customer data.

Accel-KKR first funded ClickDimensions in 2016 with a round of growth equity investment. ClickDimensions has made acquisitions since then like marketing technology firm Eletype in 2021 and marketing dashboard provider Sweetspot in 2019.

“We view this acquisition as a great opportunity for both Volaris and ClickDimensions to provide innovative solutions for the ever-evolving MarTech and sales enablement industries,” said Jay Hoffman, Group Leader at Volaris. “I’m eager to work alongside ClickDimensions’ leadership team to propel their strategy forward and continue to serve their global footprint of customers and partners. We’re pleased to welcome ClickDimensions to the Volaris Group.”

“With the strength and global scale of Volaris behind us, we envision a bright future for ClickDimensions and the customers and partners we serve,” stated Mike Dickerson, CEO at ClickDimensions. “We look forward to continuing development of our product suite and further solidifying our long-term commitment to the Microsoft ecosystem, innovation and SMB market.”

Volaris Group operates 120 companies spanning more than 30 different vertical markets.