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Can Microsoft build Dynamics 365 / CRM momentum? Salesforce's Marc Benioff doesn't see it

by Jason Gumpert

Some food for thought as eXtreme365 US 2017 ends: Salesforce CEO Marc Benioff, speaking to investors at Dreamforce 2017, used a question on the company's Microsoft relationship to lob some grenades not only at Microsoft's CRM market share, but the company's overall conference competency in the business apps space.

In short, Benioff doesn't seem to think much of Microsoft in any way these days. That change, of course, comes three years after the companies seemed to have warmed somewhat to each other. He takes a dig at Microsoft's lower CRM market share and their management changes in the product line, presumably referring to the trio of CRM veterans that Saleforce has picked up from Microsoft in the last two years, Bob StutzBill Patterson, and apparently now Jujhar Singh.


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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