Beyond the Data, Part 3: Turning Family Trees into Fortune

June 6 2019

In this series of articles, we’re exploring how to turn your CRM data into a strategic advantage. And we’re defining data as both the data you enter into CRM and external data, if you have a sales intelligence add-on. In the first article, we talked about turning news into sales.

About Heidi Tucker

Heidi Tucker is vice president of global alliances at InsideView, which provides InsideView Insights, a data enrichment and sales intelligence solution for Microsoft Dynamics 365 that embeds family trees directly into Dynamics account records. Heidi has been leading marketing, sales, and business development for cloud, financial services, and data companies for over 25 years. Heidi previously held executive positions at Hoover’s (a D&B company), LexisNexis, and Bank of America. Visit insideview.com/insights or register for free Insights training to learn more.

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