After Envision 2016: Will New Event Strategy Thrive After Slow Start?

Microsoft Envision 2016 

Microsoft was looking for a change to its event landscape with the launch of Envision, and after this week's conference there is little doubt that they created something different.

For Microsoft's own brand goals there may be positives to point to in terms of firming up and unifying the company's identity in the business world. If the event achieved that goal - if enough people were there to hear that message - then Envision 2016 may give the company something to build on going into the next fiscal year.


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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