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After Direction EMEA 2016, Microsoft Dynamics NAV partners face crucial decisions on their future

by Guus Krabbenborg
Owner of Dynamics and More, Dynamics and More

Directions EMEA 2016 

As a longtime Microsoft-observer with a perspective geared toward Microsoft Dynamics, I'd like to share some of my impressions of the important trends from this year's Directions EMEA 2016 in Prague. This article is based on a more detailed analysis from in this year's Directions 2016 Business Report for Dynamics partners.

For me these are among the most important stories and questions coming out of Directions EMEA 2016:

  • Being a Dynamics NAV partner in todays' market is like dancing on a volcano. The recent announcements around Dynamics 365 will make this effect even stronger! These days, Dynamics NAV partners face the biggest challenges ever in their companies' history. The combination of cloud, subscription pricing, new types of competitors, continuous innovation and the changing buying behavior force business owners and their shareholders to explicitly step out of their comfort zones. These trends call for new entrepreneurship, new business models and ongoing change. The question is of course if the current partner channel is ready, able, and willing to do so.
  • According to Microsoft, all Dynamics NAV partners need to transform their businesses in order to stay relevant. However, many partners still have not even started this process - not with action and sometimes not even in their minds! Paul White, who has worldwide responsible for Microsoft Dynamics in the SMB market, forecasts that only 20 percent of the current NAV partner community will eventually make this transition. So partners who have not started their transformation process yet should really hurry in ...

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Business Central Directions 2016 Dynamics 365 Dynamics NAV NAV 2017
About Guus Krabbenborg

Guus Krabbenborg has been active in the world of business software for more than 30 years. He has held various sales and management positions at Philips, Digital Equipment, DBS Business Solutions and Navision Software successively.

From 2007, Guus was co-founder and partner in Partner Master Class, the Dutch Partner Development Center.

In 2012 Guus was co-founder and co-owner in QBS Group – today known as Companial (www.companial.com). He left the company in 2021. Companial operates as a Value Added Distributor in the Microsoft Dynamics channel with currently over 1.000 partners in 75+ countries all over the world. This makes Companial the largest eco-system in the Dynamics 365 partner channel worldwide.

In 2018, Guus started a new venture, called Dynamics and More. In this company he focuses on helping both Microsoft partners and Microsoft customers in their business transformation and digital transformation processes. He also delivers inspirational Masterclasses for software selection and Organisational Change.

In 2024, Guus started an initiative called ERP Masterclasses (www.erpmasterclasses.com) to help current and future D365 customers prepare them (better) ...

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