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6 Types of Data to Synchronize Between Ecommerce and ERP Systems

by Vishnu Modi
VP Marketing, i95Dev

Ecommerce and ERP integration affects functions across the organization, driving benefits to each function (IT, Operations, Sales, Marketing, Customer Service, and Management) and the organization as a whole. However, identifying the data that needs to be synchronized between the two systems is the first step towards achieving those benefits.

Arriving at this decision is connected to several important questions like:

  • What challenge are you trying to overcome?
  • Are there any dependencies? For example, orders are dependent on customers, product, inventory, etc.
  • What is the flow of information? Ecommerce to ERP? ERP to ecommerce? or both?
  • Which one of the two systems will act as the master for the data?
  • What is the current process for managing data?
  • What is the frequency of data exchange? and more.

Answering these questions will streamline the data identification process. But, broadly the following data points must be considered for ecommerce and ERP integration.

Note: These are broad categories of data and there could be sub-levels to it. For example when we say "product," product includes SKU, product name, description, etc.


Orders are probably the foremost reason why most businesses consider ecommerce and ERP integration. There is a lot of synergy between ecommerce and ERP systems as far as orders are concerned - while the orders are accepted in the ecommerce system and the actual fulfillment happens in the ERP system. Moreover, the ERP system also has to take care of shipping, invoice, and payments (accounts receivable, etc.), and inventory (for inventory replenishments and management).

Consider the following scenario:

You have an ecommerce and ERP system ...

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About Vishnu Modi

Vishnu Modi is the vice president of marketing at i95Dev, where he is responsible for developing and implementing company's marketing strategy. Vishnu has an Undergraduate Degree in Computer Science and a Graduation Degree in Marketing.

For more benefits of ERP and e-commerce integration, read our e-book 18 Crucial Reasons You Should Integrate ERP & eCommerce.

About i95Dev:

i95Dev's E-Commerce Growth Engine seamlessly integrates multichannel e-commerce with Microsoft Dynamics GP, NAV and AX. It is a feature-rich application suite built on the open source Magento platform that enables Retailers, Manufacturers and Distributors to maximize their online sales and service. In both B2B and B2C scenarios, the E-Commerce Growth Engine opens up a world of opportunities for your company online by enabling real-time access to 1,000′s of third party systems, tools and applications including Multiple Web, Mobile & Facebook stores and Third-party marketplaces, such as Amazon & eBay, in more than 60 languages.

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