Privacy Policy
Introduction
GuidePoint Media and its family of products including affiliated
companies (collectively, "GuidePoint Media") are committed to
protecting our users' privacy. This privacy policy is designed to inform users
of GuidePoint Media-branded and co-branded websites (the "Sites")
about how GuidePoint Media, LLC ("GuidePoint Media" or
"we") gathers and uses anonymous and profile information, and in what
circumstances GuidePoint Media will disclose such information. GuidePoint Media
will take reasonable steps to protect user privacy consistent with the
guidelines set forth in this policy and with applicable U.S. laws.
Except as otherwise noted in this Privacy Policy, GuidePoint
Media is a data controller (as that term is used under the EU General Data
Protection Regulation ("GDPR")), which means that we decide how and why the
information you provide to us is processed. This Policy may be amended or
updated from time to time to reflect changes in our practices with respect to
the processing of your information, or changes in applicable law. We encourage
you to read this Policy carefully, and to regularly check this page to review
any changes we might make.
Privacy Policy Details
- Key Definitions
- What Information
Do We Collect?
- How Do We Use
The Information We Collect?
- What Information
Do We Disclose to Third Parties?
- How Can You Opt
Out of Use and Disclosure of Your Information?
- International
Transfers of Information
- Dispute
Resolution
- Security
- Access and
Updating of Information
- General
Enforcement
If you believe that GuidePoint Media has not complied with this
Privacy Policy, or if you have any other complaint with regard to collection,
use or disclosure of personal information by GuidePoint Media, you may send a
written notice of complaint to:
GuidePoint Media
2193 Commonwealth Ave, Suite 353
Brighton, MA 02135
Attention: Member Services
E-mail: webmaster@msdynamicsworld.com
GuidePoint Media will investigate your complaint and respond to
you promptly.
Key Definitions
In this Privacy Policy, we use the following key definitions.
Other terms are defined in the body of the policy.
"Clickstream Data" means the information that
GuidePoint Media collects through cookies, log files, and user session
information, as described in Section 4 below.
"Content Provider" means a third party that owns a
white paper, analyst report or other document and allows GuidePoint Media to
link to or display that document on the Sites.
"User" or "you" means any person viewing any
page of the Sites.
"Third Party Content" means the white papers, analyst
reports and other documents available through the Sites and owned by Content
Providers.
What Information Do We Collect?
Profile Information: Our primary goal in collecting profile
information (which may include your name and the following business - and not
home or personal - information: title, address, phone number, fax number and
e-mail address) is to provide you with the best and most useful content and
services, and to offer you opportunities to obtain other products and services
from us and our partners. Because we derive revenue mainly from advertising,
collecting information is essential to keeping our services affordable to
users.
We collect profile information when you provide it to us through
the following: when you register on one of our sites or an e-mail newsletter.
Several of the services that we offer on our sites may require registration as
a condition of use. Once you register with one of the GuidePoint Media network
of sites, including MSDynamicsWorld.com, you are no longer anonymous to us.
Cookies: When you view the Sites, a small file called a cookie
is placed on your hard drive. You can set your browser to notify you when you
receive a cookie, giving you the chance to decide whether or not to accept it.
(However, by not accepting cookies, some of our web pages may not display
properly or you may not be permitted to access certain information.) If you
register as a member of GuidePoint Media by providing your name, email address
and other contact details (a "Member"), GuidePoint Media will use
cookies to authenticate your identity when you visit the Sites and to
personalize your user experience, such as by displaying your username when you
log on. In all cases, GuidePoint Media uses cookies to obtain anonymous
information such as the number of visits to the Sites that a certain user has
made, the movement of the user through the Sites, and the searches that the
user conducts on the Sites.
Member Information
If you register as a Member (such as by registering on a site or
subscribing to a newsletter), GuidePoint Media collects additional information,
including your name and corporate title, the name of your company and the
department in which you work, your industry group, country, zip code and
telephone number ("Member Details"). At the time you register to
become a Member, or later when you access a particular page or document,
GuidePoint Media may collect additional information, including but not limited
to: information about software or hardware your company is using, plans your
company may have to purchase additional information technology, etc.. All of
this information together is included in the definition of "Member
Details".
Supplementary Information
GuidePoint Media may supplement Member Details with publicly
available information about a Member's company. For example, if a Member
indicates she works for X Company, we may obtain information showing that X
Company has a certain number of employees and a certain estimated annual
turnover. This information is called "Supplementary Information".
Transaction
Information
When you order paid Third Party Content from the Sites, we ask
you to complete an order form that requests certain information from you,
including a credit card number and expiration date and general contact details.
Sharing Information: We aggregate profile information and
disclose such information in a non-personally identifiable manner to
advertisers and other third parties for marketing, promotional, and other
purposes. Except for the specific instances of information-sharing described
above, we do not disclose to third parties any information that could be used
to identify you personally.
Aggregated user statistics (for example, 25% of our users are
interested in Networking) are collected in order to describe our services to
prospective partners and other third parties, and for other lawful purposes.
How Do We Use The Information We Collect?
Profile Information: GuidePoint Media collects profile
information supplied by visitors who register, as described above. That
information lets us better tailor our content to visitor interests and helps
our advertisers better understand the audience they are reaching. Most of
GuidePoint Media is free and is supported by paid content and sponsorships from
our advertisers.
Direct Marketing
We may Process your User Information to contact you via email or
other methods of communication to provide you with information regarding the
Services that may be of interest to you. We may send information to you
regarding the Services, upcoming promotions and other information that may be
of interest to you, using the contact details that you have provided to us and
always in compliance with applicable law.
You may unsubscribe from our newsletter lists at any time by
following the unsubscribe instructions included in every email we send. We will
not send you any emails from a list you have selected to be unsubscribed from,
but we may continue to contact you to the extent necessary for the purposes of
any other Services you have requested or for additional emails you have signed
up for.
Cookies
GuidePoint Media uses persistent cookies to link Members to
their registration information, which allows our system to confirm a user's
identity and access level on the Sites. GuidePoint Media also uses that
information to track service selections, and save passwords so that Members do
not have to log in each time they visit the Sites.
Session Information: We use this tracking technology for a
variety of purposes, including:
- Keeping count of
return visits to our site
- Keeping count of
content access such as white paper downloads and viewing of published news
stories.
- Accumulating and
reporting anonymous, aggregate, statistical information on Web site and
content usage to our partners and customers
- Determining
which features visitors like best to help us improve our content and site,
personalize your user experience, and measure overall site effectiveness.
Third Parties
Some of the services and advertisements included in GuidePoint
Media publications are delivered or served by third-party companies, which may
collect information about your use of the GuidePoint Media web sites
These companies may place or recognize cookies, web beacons or
other technology to track certain non-personal information about our website
users. For example, in the course of serving certain advertisements, an
advertiser may place or recognize a unique cookie on your browser in order to
collect certain information about your use of the GuidePoint Media sites. For
another example, an advertiser or ad server may also be able to collect your
device's unique identifier in the course of serving an ad. In many cases, this
information could be used to show you ads on other websites based on your
interests.
We do not have access to, nor control over, these third parties'
use of cookies or other tracking technologies or how they may be used.
GuidePoint Media may be using cookies to serve advertising on
our websites or in our apps. For example, we use Google to gather anonymous
visitor statistics using Google Analytics. You can learn more about Google
Analytics privacy here and
information on opting
out. We also serve advertisements, which use the Google Doubleclick
cookie, and in some cases, a unique device identifier, to show you ads based on
your visit to GuidePoint Media sites and other sites on the internet. You may
opt out of the use of the Google Doubleclick cookie by visiting the Google ad and content network
privacy policy.
You have choices about the collection of information by third
parties on our website:
1. If you
would like more about your option not to accept advertiser cookies, please click here.
2. If you
would like to opt-out of having interest-based ad targeting, click here.
Your access to our websites should not be affected if you do not
accept cookies served by third parties.
Member Information
We use Member Information to deliver email newsletters on topics
of interest to Members who have signed up for those services. We may also send
general promotional and marketing materials to Members. We use Member
Information and Supplementary Information in aggregated form to understand our
customer base and to market our services to our customers.
We may send general promotional and marketing materials to our
Members, including newsletters, site updates, and marketing research surveys.
Third Party Personal Information: We use third party email
addresses provided for the "email a friend" feature only for the
purpose of sending the article or document to the third party, and for no other
purpose.
Supplementary
Information
We use Supplementary Information to understand our customer base
and to market our services more effectively.
System Information: We do not collect or retain personally
identifiable information in conducting these tests.
Transaction
Information
We use this information to complete the transaction that you
have requested, i.e. to deliver information, products or other services that
you order and to invoice you. (We do not store your credit card information.)
Sharing Information:
GuidePoint Media may share profile information collected:
- When we have
your consent to share the information.
- When you
register for one of our content sites you agree to receive marketing
research surveys. GuidePoint Media utilizes the services of Survey Monkey
for survey deployment and incentive distribution. If you do not wish to
participate in market research surveys, simply opt-out from any survey
email you receive.
- When you
register or log in to access vendor content . The vendor's use of that
information is governed by the vendor's privacy policy and may be used for
follow up by telephone, email, direct mail or other common methods. You
should contact these vendors directly if you have any questions about
their use of this information.
- GuidePoint Media
does not share any of your profile information with any person or entity,
unless you register and choose to access vendor content.
What Information Do We Disclose to Third Parties?
Disclosure of
Anonymous, Aggregated Information
We provide summary reports to our Content Providers, based on
our analysis of Clickstream Data. The type of information included in a summary
report is "3,000 people looked at your information this week, and of those
people 60% clicked through to read the full report." This aggregated
information is anonymous and does not disclose to the Content Providers any
Member Details about the individual users who saw or clicked on their reports.
GuidePoint Media also discloses aggregated user statistics (for
example, 25% of our users are interested in Networking) in order to describe
our services to prospective customers and partners, and other third parties,
and for other lawful purposes.
Disclosure of Personal Information
Philosophy
The Content Providers make the Third Party Content available
through GuidePoint Media in return for receiving the contact information of
Users who view their Third Party Content. Accordingly, if you view Third Party
Content, GuidePoint Media may disclose your Member Details, Clickstream Data
and Supplementary Information to the Content Provider, as set forth in more
detail below. If you do not want this information disclosed to a Content
Provider, do not view the Third Party Content. Except as set forth in this
Privacy Policy, GuidePoint Media will not disclose personal information to any
third parties. Notwithstanding the foregoing, GuidePoint Media may at any time
disclose profile information to third parties if we are required to do so by
law, regulation or court order.
Member Information
When you view Third Party Content, GuidePoint Media may disclose
your Member Details and Clickstream Data, together with Supplementary
Information, to the Content Provider. GuidePoint Media's customer agreement
with the Content Provider: (a) provides that the Content Provider may use this
information only to send you product information, to contact you via common
methods of communication to assess your interest in its products and services,
and to assess your interest in the Content Provider's products and services;
and (b) prohibits disclosure of this information to any third party other than
agents of the Content Provider for the permitted marketing purposes set forth
above. You should contact the Content Provider directly if you have any
questions about their use of this information.
Transaction
Information
If you order paid Third Party Content, we may disclose your
Member Details to the Content Provider that has produced the Third Party
Content you are purchasing. In addition, we may disclose your name, address and
transaction information to agents such as couriers and fulfillment companies in
order to effect the transaction and send you the Third Party Content you have
ordered, and we will disclose your credit card details to the relevant bank or
credit card company in order to complete the transaction.
How Can You Opt Out of Use and Disclosure of Your Information?
GuidePoint Media will only use your profile information for the
purposes described in this Privacy Policy or subsequently authorized by you.
You can opt out of having your Member Details and Clickstream Data disclosed to
Content Providers by not viewing their content. GuidePoint Media operates on
the basis that users can view Third Party Content in return for having the
above information provided to the Content Provider. If you do not want your
information disclosed in this way, you must not view Third Party Content.
To contact us regarding a privacy issue, please send an e-mail
to webmaster@msdynamicsworld.com.
Please be sure to include the site or product so that we may better serve you.
If you do not want your subscriber information transferred to a
content provider or partner, do not access the content.
If you want your subscriber information deleted from the
GuidePoint Media database, please contact us at webmaster@msdynamicsworld.com and
we will remove your profile.
Profile information provided to us by you is, however, subject
to disclosure pursuant to any applicable laws.
International
Transfers of Information
We may transfer your
Personal Information to recipients in other countries. GuidePoint Media
participates in the E.U.-U.S. Privacy Shield, and the Swiss-U.S. Privacy
Shield. Where we transfer User Information from the European Economic Area
("EEA") to a recipient outside the EEA that is not in an adequate jurisdiction,
we do so on the basis of standard contractual clauses.
Because of the
international nature of our business, we may need to transfer your User
Information within GuidePoint Media and to third parties, in connection with
the purposes set out in this Policy. For this reason, we may transfer your User
Information to other countries that may have different laws and data protection
compliance requirements to those that apply in the country in which you are
located.
GuidePoint Media participates
in and has certified its compliance with the E.U.-U.S. Privacy Shield Framework
and the Swiss-U.S. Privacy Shield Framework. GuidePoint Media is committed to
subjecting all Personal Information received from European Union (E.U.) member
countries and Switzerland, in reliance on the Privacy Shield Framework, to the
Framework's applicable principles. To learn more about the Privacy Shield Framework,
please visit the U.S. Department of Commerce's Privacy Shield List. GuidePoint
Media is responsible for the processing of Personal Information it receives
under the Privacy Shield Framework and subsequent transfers to a third party
acting as an agent on its behalf. GuidePoint Media complies with the Privacy
Shield principles for all onward transfers of Personal Information from the
E.U. and Switzerland, including the onward transfer liability provisions. With
respect to Personal Information received or transferred pursuant to the Privacy
Shield Framework, GuidePoint Media is subject to the regulatory enforcement
powers of the U.S. Federal Trade Commission. In certain situations, GuidePoint
Media may be required to disclose Personal Information in response to lawful
requests by public authorities, including to meet national security or law
enforcement requirements. If you are a European individual with a privacy
related complaint, concern or question about GuidePoint Media's privacy
practices, please contact us by writing to webmaster@msdynamicsworld.com (must
include "Privacy Policy" in the subject line) and we will respond within a
reasonable time after receiving your request. Under certain conditions, more
fully described on the Privacy Shield website, European individuals may invoke
binding arbitration when other dispute resolution procedures have been
exhausted.
Please note that when you
transfer any Personal Information directly to a Company entity established
outside the EEA, we are not responsible for that transfer of your Personal
Information. We will nevertheless Process your Personal Information, from the
point at which we receive the data, in accordance with the provisions of this
Privacy Policy.
Dispute Resolution
Within the scope of this privacy notice, if a privacy
complaint or dispute cannot be resolved through GuidePoint Media LLC's internal
processes, GuidePoint Media LLC has agreed to participate in the VeraSafe
Privacy Shield Dispute Resolution Procedure. Subject to the terms of
the VeraSafe Privacy Shield Dispute Resolution Procedure, VeraSafe will provide
appropriate recourse free of charge to you. To file a complaint with VeraSafe
under the Privacy Shield Dispute Resolution Procedure, please submit the
required information to VeraSafe here: https://www.verasafe.com/privacy-services/dispute-resolution/submit-dispute/
Security
GuidePoint Media has implemented reasonable security measures to
protect information from loss, misuse and unauthorized access, disclosure,
alteration or destruction. Our security systems include authenticated access to
internal databases, audits of procedures, and regular reviews of overall Web
security.
Access and Updating
of Information
The instructions to review, amend, or delete your information
may be found in the edit profile area on any of our sites. Users may change
information at any time and as often as necessary. Users who are experiencing
problems with our services or who have questions about how our services work
can contact us by sending an email to: webmaster@msdynamicsworld.com.
Sensitive Personal
Information
We do not collect or otherwise
Process Personal Information about race or ethnicity, political opinions,
religious or philosophical beliefs, trade union membership, physical or mental
health, sexual life, any actual or alleged criminal offences or penalties, or
any other information that may be deemed to be sensitive under GDPR
(collectively, "Sensitive Personal Information")
in the ordinary course of our business. Where it becomes necessary to Process
Sensitive Personal Information under GDPR, we would rely on one of the following
legal bases:
-
Compliance with applicable law: We may Process your Sensitive Personal Information where the
Processing is required or permitted by applicable law;
-
Detection and prevention of
crime: We may Process your Sensitive
Personal Information where the Processing is necessary for the detection or
prevention of crime (including the prevention of fraud);
-
Establishment, exercise or
defense of legal rights: We may Process your
Sensitive Personal Information where the Processing is necessary for the establishment,
exercise or defense of legal rights; or
-
Consent: We may Process your Sensitive Personal Information where we
have, in accordance with applicable law, obtained your prior, express consent
prior to Processing your Sensitive Personal Information.
Your California Privacy Rights
Under California law, if you are a resident of California,
you may make a written request to GuidePoint Media about how we have shared
your personal customer information with select third parties for their direct
marketing purposes. In response to your written request, We will identify the
categories of information shared and will include a list of the third parties
and affiliates with which it was shared, along with their names and address.
Please submit a written request to the address set forth below. Please allow
thirty (30) days for a response.
EEA Residents
GDPR provides certain rights for EEA residents. You may
decline to share certain information with us, in which case we may not be able
to provide some of the features and functionality of the Services. These rights
include, in accordance with applicable law, the right to object to or request
the restriction of processing of your information, and to request access to,
rectification, erasure and portability of your own information. Where we
process your information on the basis of your consent, you have the right to
withdraw that consent (noting that such withdrawal does not affect the
lawfulness of any Processing performed prior to the date on which we receive
notice of such withdrawal, and does not prevent the Processing of your Personal
Information in reliance upon any other available legal bases). Requests should
be submitted by contacting us at webmaster@msdynamicsworld.com.
If you are an EU resident and have any unresolved privacy concern that we have
not addressed satisfactorily after contacting us, you have the right to contact
the appropriate EU Supervisory Authority and lodge a complaint.
Children's Privacy
Consistent with the Children's Online Privacy Protection Act
of 1998, We will never knowingly request personally identifiable information
from anyone under the age of 13 without prior verifiable parental consent. If
we become aware that a subscriber is under the age of 13 and has registered
without prior verifiable parental consent, we will remove his or her personally
identifiable registration information from our files. Please note: we may
nevertheless maintain a record of that person's name and address in a "do
not register" file to avoid subsequent registration by a child under the
age of 13.
General
Registration Password: Your Profile Information is
password-protected to control access to this profile information by third
parties.
We recommend that you do not divulge your password to anyone.
GuidePoint Media never asks for passwords in unsolicited phone calls or
unsolicited emails. Remember to sign out and close your browser window when you
have finished. This will prevent others from accessing your profile
information, for example, if you share a computer with someone else or are
using a computer in a public place such as a library or Internet cafe.
Links
The network of GuidePoint Media sites contains links to other
Web sites. GuidePoint Media is not responsible for the privacy practices or the
content of those sites. Users should be aware of this when they leave our site
and review the privacy statements of each Web site they visit that collects
information. This Privacy Policy applies solely to information collected by
this GuidePoint Media site.
Business Transfers
We are always seeking to improve our web sites and our business.
If all or part of GuidePoint Media is sold, merged or otherwise transferred to
another entity, the Profile Information and Activity Data that you have
provided to us may be transferred as part of that transaction. In these
circumstances, GuidePoint Media will require that the profile information be
used by its successor in a manner that is consistent with the GuidePoint Media
Privacy Policy in effect at the time GuidePoint Media received the information.
Amendments:
GuidePoint Media may modify or amend this policy from time to
time. If we make any material changes in the way in which your profile
information is collected, used or transferred, we will notify you of these
changes on our site(s) or by e-mail and provide a link to the new privacy
statement. If you object to any of the changes, you can have us delete your
information from our database by contacting webmaster@msdynamicsworld.com.
Options
Users who would rather not provide any of the user data
requested by our registration process do not need to register with us. You can
still view much of the content and use many of the services offered by our
sites without registering.
Users may also remove themselves from emailing lists at any time
through the email subscriptions link on the web site.
Note: If you choose not to provide certain profile information
when registering for a site, certain products or services may not be available
to you.
Conditions
of Use
If you decide to visit our
website, your visit and any possible dispute over privacy is subject to this
Privacy Policy and our Terms & Conditions, including limitations on damages and application.
