Practical Tips and Tactics for Marketers Using Microsoft Dynamics 365

Marketers today often have numerous objectives and goals, but since it keeps the funnel full and increases revenue, lead generation often is – or should be – at the top of that list. Lead generation also helps sales teams focus their efforts; rather than cold calling and prospecting, they can spend their time on warm leads.

This white paper covers:

• The "what" and "why" of lead generation.
• Tools for marketing automation and Dynamics 365 users.
• Email and marketing tactics and tips.
• How to measure marketing automation success.
• What your next steps should be.