Primal Pet Group: Improving Batch Management and Warehouse Traceability with Business Central and Insight Works Apps

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Pet Food Manufacturer Managing Complex Batch Production and Traceability

Primal Pet Group operates a pet food production facility in Abilene, Texas. The team manages raw materials, batch production, and finished-goods movement across multiple manufacturing stages.

Manual Batch Tracking and Limited Traceability Slowed Production and Fulfillment

Primal Pet Group needed a dependable way to manage raw-material batches for production orders. The team required clear visibility into what was picked for each order and needed to isolate ingredients by type. Traceability was essential, including visibility into ingredient origins and lot numbers as materials moved through production.

The operation also required consistent labeling of pallets and cases, accurate weight capture, and the ability to handle all activities using handheld scanners rather than paper-based reporting. Employees needed to move the remaining materials back to storage with accurate weights, labels, and updated locations.

In early 2025, Primal Pet Group introduced e-commerce fulfillment. The warehouse needed a process that minimized manual steps, provided clear visibility into inventory availability, and integrated directly with freight providers. The goal was to reduce touch points while ensuring accurate pick, pack, and ship workflows.

Connected Warehouse, Production, and Shipping with Real-Time Scanning and Automation

Primal Pet Group deployed several Insight Works applications alongside Microsoft Dynamics 365 Business Central ...