FY26 Microsoft Partner Landscape: Strategic Intelligence for Market Leaders

Co-Presented by Maven Collective Marketing & MSDW

FY26 is already proving to be one of the most pivotal years for Microsoft Partners. At MCAPS, Microsoft revealed that digitally-led sales through its Marketplaces have grown 3x, while key shifts in partner designations, funding, incentives, and the rise of AI are redefining how partners succeed. 

In this interactive 60-minute session, join Maven Collective Marketing’s Erica Hakonson, CEO, alongside MSDW Editor, Jason Gumpert, for an actionable deep dive into the trends and data shaping partner performance in FY26.

Featuring insights from the 2025 Global Microsoft Partner Benchmarking & Strategic Insights Report and the 2025 MSDW Partner-to-Partner Marketing Performance Survey, this session will help you evaluate your current approach and identify practical strategies to enhance your performance.

You will learn: 

• Partner Designations & FY26 Changes: What Microsoft’s new designations and lower thresholds mean for incentive earning, competitive positioning, and skills development.
• Sales & Marketing Performance Benchmarks: Where partners are winning leads, how buyer attitudes and the digital journey are evolving, and how much partners are investing in marketing—plus new ROI benchmarks.
• Funding & Incentive Opportunities: Who is qualifying for the most Microsoft funding and how to unlock FY26’s new and expanded offers.
• P2P & Alignment Insights: What are the actionable strategies for partners—SIs and ISVs alike—to maximize P2P collaboration, align sales and marketing, and accelerate go-to-market results.
• Event, Content & Privacy Trends: What’s driving results across trade shows and digital events, shifting content marketing practices, and how privacy and AI are changing the landscape.
• Maximizing Partner Benefits: Where are the FY26 untapped Microsoft funds, rebates, and AI-driven program benefits to fuel growth.

Who this session is for: Microsoft Partners that are poised to adapt to FY26 changes and lead with confidence. Especially valuable for:

• Partner Marketing Leaders
• Business Development Executives
• Strategic Alliance Leaders
• Partner Program Managers
• Business Applications Channel & GTM Leaders