With PowerPack, ClickDimensions offers B2B SMBs a path to better sales and marketing alignment

Marketing technology firm ClickDimensions recently announced PowerPack, a Microsoft Power Platform-based B2B solution for SMBs that was designed with account-based sales and marketing principles in mind.

ClickDimensions is well known for their marketing automation platform integrated with Dynamics 365 Sales. With PowerPack, the company extends their reach to SMBs that are just getting started with CRM, marketing automation, and sales engagement. It aims to provide organizations with technology that supports sophisticated sales and marketing concepts like account-based selling, buyer journeys, differentiating properly between leads and opportunities, and better alignment between sales and marketing teams.

Unlike ClickDimensions' other solutions that work in conjunction with a separate CRM system, PowerPack is an all-in-one offering for organizations that lack a CRM or that have some subset of sales and marketing tools but need to expand to a comprehensive set of capabilities. The company will focus PowerPack efforts on B2B-focused SMB organizations with at least one dedicated sales or marketing resource, ClickDimensions CEO Mike Dickerson told MSDW. The sweet spot for PowerPack tends to be companies with under 250 employees, he said, but the platform will serve larger firms, too.

The company announced that PowerPack starts at $1,099 per month for unlimited users.

Dickerson said that ClickDimensions has incorporated its thinking on sales and marketing methodology into the solution, with a goal of supporting alignment within an organization.