WorkSpan integrates channel management with Microsoft Dynamics 365 for Sales, announces Series B funding

WorkSpan, makers of channel relationship management solutions, has announced an integration with Microsoft Dynamics 365 for Sales. The company also revealed a $27 million Series B round of funding that includes past investors and M12 Ventures (formerly Microsoft Ventures).

The integration between WorkSpan and Dynamics 365 enables a company's sales and partner teams to orchestrate multi-partner and partner-to-partner sales motions, according to the company. New partner opportunities are synced from D365 to WorkSpan, allowing the organization to share opportunities with partners, trigger activities relevant to the sales stage, and track data.