IT Channel Company broadens Dynamics 365 / CRM reach with MindsUnited Deal

The IT Channel Company (TICC), via its Quattro Business Solutions (QBS) division, an SMB Distributor for Microsoft Dynamics, has announced a new strategic partnership with Dynamics 365/CRM services and development firm MindsUnited.

The partnership will combine QBS' distribution capabilities and ERP expertise with MindsUnited's CRM knowledge, tools and services, according to officials of the two companies. As part of the deal QBS has acquired a stake in MindsUnited.

"As a business- to-business software company with a focus on Microsoft Dynamics 365 CRM solutions for partners and SMB customers, this strategic partnership allows us to unite our innovative CRM services with the marketing and distribution capabilities and ERP expertise of QBS," said Arjen Jansen, CEO at MindsUnited, in a statement. "In this way we will be well positioned to lead the ‘Digitalization of SMEs' and drive forward our market leadership in the Dynamics 365 area."

MindsUnited is best known for its two offerings, both aimed at improving "customer activitation" and ease of use of Dynamics CRM/365:

• JumpStart - easy activation of CRM including process design & user setup
• CloudChains - tool to connect Dynamics CRM to third-party software

"Our next step is to make our valuable services portfolio CRM ready and then open that portfolio to the Dynamics CRM channel," said QBS Group partner Guus Krabbenborg in a statement.

TICC CEO Louis Rustenhoven also emphasized the importance of the digitalization of small to medium-size businesses and the role the Microsoft partner community played in it.

"With this collaboration we once again underline our commitment to our QBS partners in driving forward digitalization in the SME sector," he stated.

And as part ...