Dynamics Profile: CRM MVP sought, achieved the award with enthusiasm and a plan

First-time Microsoft MVP Jason Cosman, who hails from St. John, New Brunswick, Canada, has a passion for Dynamics CRM - so much so that he even spends time trying to convert Salesforce users.

"New Brunswick is sort of a mini Silicon Valley and there's a large Salesforce presence here since it purchased Radiant6 in 2011," he says. "I try to go to a lot of the events sponsored by Salesforce and talk about CRM and Microsoft's pitch and some of the differences and some of the great things about Dynamics CRM because it's an amazing product. I try to spread the good word because I certainly enjoy talking about it."

Cosman, a software development manager at Ontario-based TekSavvy Solutions Inc., has been working with Dynamics CRM for a little over nine years. He became an MVP - a goal he had been trying to attain for a couple years - in July of 2016.

"I had heard about the CRM community and the MVP award over the years working in New Brunswick," Cosman says. "Dynamics CRM isn't a widely-used platform in New Brunswick, there are a few companies that use it and there's also one partner, T4G Limited, based in St. John, that does CRM. Other than that, I was one of the first people talking about Dynamics CRM since I started on it."

The journey begins

When Cosman joined TekSavvy in 2015, he talked to his boss quite extensively about the MVP award because his boss was a Lync (now Skype for Business) MVP.

"He told me I really knew my stuff and I should be ...