Are You Still in the Dark About the Quality of Your Data?

More and more businesses are waking up to the threat of poor data quality. We're gradually seeing the risk being taken more seriously as the shockwaves of poor management are felt.

Yet for many businesses, data quality is seen as an abstract concept; difficult to understand, and impossible to value.

When the business formulates its budgets for the year, data quality is often skipped over, because nobody really knows what's wrong. Sure: they can see emails bouncing, and their customers are drifting away to competitors, but the root cause hasn't been fully determined.

These businesses aren't deliberately neglecting data. They just don't realise how important it is. In fact, it's the most critical asset that your business currently holds. As your competitors start to take action on data, your business is at risk of losing momentum.

Why Data Matters

As a society, we are now fully connected. We are reliant on the systems that bind us together. Collectively, humans are generating more data in a day than they have in many thousands of years.

It's widely accepted that data decays at a rate of 2 per cent, per month, regardless of how it is stored. So, assuming you are not taking any action to prevent this, your data is slowly and quietly becoming less useful. Today, it's less accurate and less valuable than it was yesterday, and it's considerably less valuable than it was last year. You might not see this ...