LyntonWeb leverages Scribe Online to simplify HubSpot to Microsoft Dynamics CRM integration

How easily can a service provider integrate your web-based business applications? The answer for most companies: More easily than they do it today; more easily than the last time a partner proposed an integration; and easily enough to take the pain out of the process.

LyntonWeb, an inbound marketing and web design agency with a specialty in servicing HubSpot customers, has taken a new approach to the idea of simplicity in integration with its Integrate HubSpot service. It is a low-cost, easy-to-deploy SaaS solution that allows companies to set up integration between the HubSpot marketing automation platform and Microsoft Dynamics CRM. Built on the Scribe Online integration platform as a service (iPaaS), Integrate HubSpot offers two-way, self-tailored data synchronization between the systems and allows companies to purchase, configure and deploy the integration in just a couple of hours using LyntonWeb's self-service portal.

This approach make sense as a marketing play with its clear, no nonsense branding, pricing, and value proposition. And its self-service site with predefined integrations could serve as something of a model for what Scribe's leaders believe is a key to the further expansion of cloud integration services.

"Lyntonweb is going into an SMB market with a total turnkey service for a low monthly fee," said Scribe co-founder and executive vice president Peter Chase in an interview. "It's where we're headed and it is highly enabling and disruptive. Part of cloud is disruption, but [failure to  solve] cloud adoption problems will hurt the ecosystem's ability to take advantage of it."

Chase noted that with web-based services proliferating, especially in areas like sales, marketing, and social engagement, a service provider like a Dynamics CRM VAR may struggle to propose the most attractive ...