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Dynamics Introspective: Questions for WPC 2014

by Jason Gumpert
Editor, MSDynamicsWorld.com

Microsoft's Worldwide Partner Conference (WPC) 2014 is about more than Dynamics ERP and CRM but it has earned a reputation as a critical checkpoint in the Dynamics community calendar. Without the client distractions of Convergence, partners at the event can focus on the business of selling and servicing Microsoft products.

Microsoft's fiscal year 2014, which ended in June, brought executive shakeups, new partnerships, and updated strategic priorities that are bound to impact the Dynamics ecosystem. And as CEO Satya Nadella made clear today, transformation will be a key to the company's future . Here are some of the Dynamics ERP and CRM related questions that that should be up for discussion at WPC 2014 next week.

Can Microsoft present Dynamics partners with compelling cross-product scenarios?

Dynamics partners have no problem explaining the limitations they experience when it comes to integrating Microsoft products into their clients' Dynamics ERP and CRM solutions. Power BI is perhaps the most relevant example right now. The technology has garnered lots of enthusiasm but few tangible success stories so far in the Dynamics space. That's according to multiple seasoned Dynamics veterans who are big fans of the technology but have struggled to get customers to buy in in any serious way.

This quote from a Dynamics CRM field expert says a lot about the progress Microsoft still has to make if it wants partners to sell clients on "One Microsoft":

"The way I see it, the [lack of adoption of solutions that integrate Dynamics CRM, Power BI, and SharePoint] has been largely created by Microsoft's decisions on how they package their ...

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About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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