Yammer Announces Deeper Microsoft Dynamics CRM Integration

Yammer today announced a new native integration with Microsoft Dynamics CRM, coinciding with its YamJam event.

This announcement follows similar updates from the Dynamics CRM product team on an integrated Yammer experience due to arrive with Microsoft Dynamics CRM's late 2012 Polaris release through the new Flow user experience.

According to today's announcement, the new integration allows Microsoft Dynamics CRM customers to extend Yammer's social functionality into the application by embedding Yammer feeds, as well as Follow and Like buttons into specific CRM records. In addition, once someone takes an action on a record, a Page is automatically created in Yammer where employees can discuss, follow and collaborate on that record.

For example, when a Microsoft Dynamics CRM user updates an opportunity, a Page and activity story are created in Yammer, alerting colleagues to the status of the deal. These interactions are not only available in Yammer but also embedded in the customer record in Microsoft Dynamics CRM itself, so that anyone viewing the opportunity details will have access to the social content surrounding it.

"This new integration with Microsoft Dynamics CRM is just the first example of how you will see enhanced social experiences across Microsoft products and services," said David Sacks, Yammer founder and corporate vice president, Microsoft Office Division.

Even before its acquisition, Yammer already had an integration to Dynaimcs CRM with the ability to follow Dynamics CRM accounts, campaigns, and opportunities and to include Dynamics CRM in its universal search.