What does it take to entice a user to embrace CRM, to willfully feed it the sales, service, or marketing data that the organization demands?  The Microsoft Dynamics CRM product team's view, according to their pitch to users at CRMUG Summit this week, is to deliver a more responsive and streamlined user experiences. And coupled with enticing the user, they take the position that what's best for customer outcome may often be to give them software that tells them how they should do their job.

If WPC 2012 marked a new beginning for the Microsoft Dynamics CRM product management and marketing teams, then the reset has now cranked into gear as the Polaris release approaches inside of 2012 and three more releases - Orion, Leo, and Vega, await into 2014. And in a new development this week, the MarketingPilot acquisition adds another dimension to future of the product.

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