Article

The Partner Perspective: Assessing the Microsoft Dynamics NAV 2013 Launch, Part 1: Reading the Customer and Prospect Response

by Linda Rosencrance
Contributing Writer, MSDW

With the release of Microsoft Dynamics NAV 2013 and its array of new and improved facets, from licensing to architecture to features to interface, value-added resellers (VARs) are beginning to gain a more realistic sense of how the new product will play in the Dynamics ERP ecosystem and in the broader business software market.

From talking with several leading Dynamics NAV partners it seems clear that they see the overall impact of the NAV 2013 release as positive, generating strong interest from customers and prospects, receiving mostly positive reviews from the professional community, and advancing several key aspects of the product to offer a more competitive and modern ERP offering.

But questions still remain for VARs about things like Microsoft's "real" Azure plans for NAV (beyond virtual machines) and whether their carefully architected pricing model can actually stand up to marketplace demands.

From the feedback we've heard so far in talking to veteran NAV partners, they are noting the following key points:

  • They see the benefits of NAV 2013 most clearly for new customers rather than existing customers looking to upgrade
  • NAV customers and partners are giving strong positive feedback to the improvements in features, architecture, interface of NAV 2013
  • The cloud vision for Azure-hosted NAV is leaving partners scratching their heads in terms of the value proposition, the client benefits, and the risks, and the pricing.
  • NAV 2013 brings with it unique new challenges for add-on solution certification requirements.  Dynamics NAV partners will need to do extra planning ...

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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