c360 Expands Software Portfolio with Acquisition of Visual Relationship Management Tools

c360 Solutions has acquired the SalesCentric Relationship Charts and OnLine Help products from Wave Access LLP in St. Petersburg, Russia. In addition, Wave Access principals are now shareholders in c360.

The new venture also means c360 will offer custom development services to its partner channel and clients so they can more quickly improve their existing products as well as develop new tools, utilities and vertical templates, officials said.

"After five years of working with the Wave Access guys, it is wonderful to finally have them as part of our c360 team," said Whit McIsaac, President and CEO of c360, in a statement. "Relationship Charts represents one of the most significant opportunities to change the way companies identify and leverage relationships in their CRM databases."

"The relationship charts team at Wave Access had developed technology and functionality that we feel revolutionizes the use of CRM," said Ilya Feigin, Vice President Development and Principal with Wave Access, in the statement. 

Feigin said what his company needed was a distribution channel and a partnership with a well-known and respected company.

"The c360 organization, including 2,200 existing clients and over 500 Dynamics Partners worldwide, provides the platform to introduce this technology to the market very quickly," he said.

"Viewing contacts and connections through a Relationship Chart is much more understandable and delivers business intelligence data to allow companies to leverage the relationships that have been identified in their CRM database, which ultimately creates a much greater value from the CRM system," said Dave Hutchinson, Executive Vice President and COO of c360, in the statement.