New Gazetteer Integration for Microsoft Dynamics CRM Offers Better Geographical Tracking, Community Outreach for Emergency Services Departments

Optevia Ltd. has joined forces with gazetteer specialists Aligned Assets to offer a Microsoft Dynamics CRM solution that helps the front line staff in local government and emergency services in the United Kingdom improve community outreach on fire prevention, tracking of hazardous materials, and other previously disorganized but important emergency services responsibilities.

The new solution helps local government and emergency workers better manage the contact and address data directly from their organizations' locally held Land and Property Gazetteers data. A gazetteer is a geographical dictionary or directory, containing reference for information about places and the names of those places.

"Horizontally we provide solutions based on Dynamics CRM and the vertical focus we have is on UK public sector like local government organizations, fire and rescue services-any organization serving the public in the UK," said Tim Vernon, Managing Partner, Optevia. "The solution we market to the fire services is largely based on work we've done in conjunction with Kent Fire and Rescue Service. They are practical examples of xRM implementations of Dynamics CRM."

Vernon said his company's system can help a fire and rescue service handle all its community fire prevention activities-any activity that's focused on residential properties.

"Those activities include fire prevention promotion, visiting schools, intervening in the case of juvenile fire setters, visiting [residential] premises to install smoke alarms, auditing residential premises because of the nature of the person who lives there like an elderly or disabled resident," Vernon said.

Optevia's CRM-based system helps coordinate all the resources based on some risk scoring to determine how the fire service should go about deploying its limited resources, Vernon added.

Currently, fire services ...