Microsoft Dynamics Partner Roundup – Sitecore CMS Integration, Dynamics CRM and AX Wins, NAV Add-On Solution Wins

Sitecore Integrates Microsoft Dynamics CRM to Capture Critical Sales Intelligence and Improve Customer Experiences

Sitecore, a provider of .NET Web content management system (CMS) software has announced an enhanced integration between Sitecore CMS and Microsoft Dynamics CRM.

The integration will allow organizations to blend prospect and customer data stored in the Microsoft Dynamics CRM system with real-time insights on Web interactions via Sitecore CMS, the company said. This will allow marketers to provide better and more targeted customer experiences, while giving sales the necessary insight needed to better nurture prospective customers, according to company officials.

"Your website is often the first point of entry for prospective customers and influencers. Capturing intelligence on their online behavior is critical to targeting audiences and creating more engaging experiences," said Jean-Paul Gomes, vice president of global strategic alliances, Sitecore, in a statement. "The minute you connect Web visitors to information stored in your CRM system, you can tie campaigns to revenue, the ‘Holy Grail' for any marketer."

The Sitecore CMS integration to Microsoft Dynamics CRM includes features like:

• Customer intelligence to improve conversion rates;
• Quick creation of forms for any purpose without programming or IT support;
• Capturing data in incomplete or un-submitted forms; and
• Automatically capture new leads and valuable prospect data directly into the CRM system.

TopLine Strategies Assists SuperShuttle International with Next Generation Dynamics CRM Technology

TopLine Strategies, a national provider of information technology integration and development lifecycle services, is helping SuperShuttle International, a division of Veolia Transportation on Demand, implement new ...