How to Align IT and Marketing

IT and marketing. Once upon a time, the two could not have lived in more different worlds. Now, thanks to technological advances and sweeping changes in consumer behavior, IT and marketing must converge like never before. But just because these roles need to come together doesn’t mean that they are or that they are working together well.

Let’s take a look at why IT and marketing need each other, the best practices for aligning these two teams, and how crossfunctional collaboration can benefit entire organizations.