Secrets to Selling Dynamics: The Role of the Seller in the Modern Buying Process

This session is part of the “How to Sell” webinar series for VARs and SIs.

You're invited to join our informative master class series, where we reveal the winning strategy for selling Microsoft Business Applications and premium ISV solutions hosted by Rick McCutcheon, a 10-time Microsoft Business Solutions MVP and Certified Sales Professional. Participants will gain valuable insights and first-hand knowledge on improving your messaging, product positioning, and sales abilities.

In this session, we will cover the role of the modern seller, including:

•    Understanding the buying process of today's B2B technology buyers
•    The role of the seller in providing a seamless and informative buying experience
•    Best use of content and social media within the sales process
•    Talking to Business stakeholders about their challenges and objectives.
        o    Asking the right questions
        o    Focusing on the buyer's objectives
        o    Building ROI
•    Modern selling skills development
•    Gaining commitment 

Who should attend?
•    Sales Executives and Leadership
•    Channel Partner Managers
•    Contractors & Consultants
•    Marketing Teams 
•    Business Principles

About our facilitator Rick McCutcheon
Rick has had a successful career as a Business Applications Partner, Consultant, and Educator. Currently, he is helping Microsoft ISV and SI Partners to enhance their business outcomes. Rick has earned the prestigious title of CSP (Certified Sales Professional) with Distinction and has received the MVP Award for Dynamics Business Applications ten times. He has traveled globally as a professional speaker and workshop leader, imparting practical and innovative ideas on contemporary selling strategies to numerous Microsoft business professionals.