Sales Effectiveness in Dynamics CRM with Azure IoT and Machine Learning

How can an organisation optimise its sales channels and product targeting by building a 360 degree view of its customers in Microsoft Dynamics CRM or Dynamics 365? The answer, and topic of this session, is with the help of Azure IoT and Machine Learning services!

To achieve the objective, wearable and mobile devices are used and connected to the Azure IoT Hub for collecting information about location, commuting patterns and weather condition. All this information is then scored and evaluated in Azure Machine Learning to predict the best matching products and services.

This session focuses on presenting all the technologies used to build the discussed use case, and how to integrate them in an end-to-end fully functional solution in Dynamics CRM. We will take on this challenge by exploring:

• The identification of common patterns of actions by consumers,
• Classification based on criteria like age, gender, location, etc., and
• Promotion of best-fit products and services.