Marketing and Microsoft Dynamics CRM: 5 Steps to Smarter Choices for Marketing Technology

Modern marketing means multi-channel and multi-device, which means a tough multiple choice test for marketing technologists. With so many options available, marketers can get bogged down in point solutions or systems that don't deliver on the promise of true lifecycle engagement and integration with Microsoft Dynamics. To help you, we'll share a proven framework for decision making and give you best practices for making marketing technology choices. Join this session for your study guide to make confident decisions that help your marketing team make the grade.

This webinar will outline the following steps:

• Build a strong framework for making marketing technology choices
• Understand your current and future requirements
• Understand what's available for tools, tactics and analytics
• Make the most of demos and trials
• Key DO's and DON'Ts to make your business case for success