Laurie Hood


Laurie Hood is vice president of product marketing for Silverpop, a leading provider of digital marketing and marketing automation solutions. In this role Hood is responsible for product- and market-specific messaging and positioning, product launch activities and sales enablement.

Hood brings 20 years of experience in technology marketing and product management to Silverpop. Prior to joining Silverpop, she was vice president of product management for Equifax Technology and Analytical Services. Earlier in her career, Hood worked with several marquee companies, including KnowledgeStorm (subsequently acquired by TechTarget), S1 Corporation and Accenture, gaining marketing, product management and business partner management experience.

Hood currently serves on the board of the Technology Association of Georgia-Product Management Society and was selected as a judge for the 2010 and 2011 AMA Atlanta Marketer of the Year Awards. She graduated cum laude from Clemson University with a Bachelor of Science in economics and a minor in computer science.